It may seem funny to say that there’s
more than one way to do keyword
research. But that’s exactly what I’m
going to tell you.
You see doing keyword research shouldn’t
just be putting in some words into some
tool and getting a bunch of numbers spit out.
The real power of keyword research is
putting together what the computer tells
you and what a human actually wants.
That’s why we’re going to be using
our ”clean list” of keywords. Remember,
this clean list of keywords was taken from
real emotional triggers that people have
written down in their own words from various websites across the internet.
The keyword research is going to give us a few things. First, it will give us several possibilities for a domain name. Second, it will provide ideas for future blog posts or page titles that will provide maximum exposure from the search engines. Finally, the results will give you an idea how to set up categories and theme your website to target your audience appropriately.
Domain selection note
Before I show you the actual process of selecting a domain based on your keyword research and additional terms, I wanted to present you with another option that is totally acceptable when starting your new mini business.
I’m sure you’ve heard of websites that have names like twitter, Facebook, Yahoo, Google etc.
All of these names are high authority and extremely recognizable names to the masses. These names are brands. Selecting a website name by the way of a brand is another way to get exposure and well-known in a particular market.
Using the brand method of selection (domain that is unique and memorable) can often be a better choice than trying to stuff keywords in your website address. Branded domains, when promoted properly, can not only get traffic from their content but from people actually searching for the name of the brand once they are known.
In the video below I’ll further explain the differences, benefits and drawbacks between selecting a brand for a domain in comparison to a keyword rich domain.
Just another note for people that are selecting a keyword rich domain.
In some cases, no matter how many keywords you put into this process, you may not find an exact match domain that meets your liking.
In these cases, you can try to add a small amount of additional text to the end of the keyword rich domain, but not change the focus of your website. Such additions can be added to the end of the keyword in your domain such as: site, HQ, x, shop, spot, etc.
For example, if I was looking to obtain the domain of parentingtips.com, and it was already taken, I may be able to acquire parentingtipshq.com, in its place.
Keep your eyes peeled for the next lesson that really starts getting into the meat of your new mini online business.
